Enhancing Discoverability on the Too Good To Go App
This case study was written by Matt Chavez-Delgado [mentored by Thais Garcia]
Overview
“Too Good To Go” is a service that connects users to restaurants and shops with unsold food. Users benefit by buying “surprise bags” from their favourite restaurants and shops at a great discount. And sellers benefit by being able to sell food they would otherwise have to discard. Great discounts and reduced food waste – everybody wins.
The Problem
Keyword search and map search features are difficult to find in the Too Good To Go app. In usability tests 7 out of 8 participants failed to find the map search tool and abandoned their task.
Too Good To Go is not a delivery app and users must pickup their “surprise bags” at set times. During interviews most participants indicated that a lack of nearby sellers was their biggest obstacle to completing purchases on the app.
Check out the entire “Enhancing Discoverability on the Too Good To Go App” case study —>
Valentina
Valentina is the founder of UX Tree and a Design Manager at Vhi, with over 10 years of experience in UX. She completed her master's degree in UX at IADT in 2020. Valentina is deeply passionate about mentoring, helping junior designers grow, and is especially keen on strategy and UI design.