Improving the booking process on Lighthouse Cinema website


This case study was written by Laura Gilsenan [mentored by Pranjal Singh]


The Light House cinema is located in Dublin, Ireland. It is managed by the production company Element Pictures. It is known for its eclectic mix of films including art-house and Hollywood blockbusters, as well as regular classic screenings. The cinema also hosts quiz nights, book clubs and specially-hosted cult film screenings.

The cinema is built into the framework of an underground carpark. It has 4 screens, a cafe and subterranean bar. It has earned accolades from the likes of the Guardian Film Awards (Highly Commend Best Cinema) and ARTINFO (Coolest Cinema in the World). Their aim, as stated on the website, “is to become a destination cinema in the minds of national & international visitors, not just those in [their] immediate catchment area”.

The Problem

When I started the project, it was hard to find information on the website about what movies were showing in the cinema that day or week and what was coming up soon. The “What’s On” and “Coming Soon” sections were poorly maintained and practically identical lists with no sense of order that confused users.

Confusion was also caused by the language used on the site to describe different sections and features. The navigability of the site was very poor and users were getting lost or getting irritated trying to find their way around on what should be the simple journey of finding a film and booking a ticket. The Loyalty/ Membership programme was not functioning.

Follow this link to read the full project —>