Making simple to find Heritage Ireland attractions


This case study was written by Nunzia Terminello [mentored by Valentina Antunovic]


During my four-month mentorship at the UX Tree Programme, I undertook a self-directed case study, which involved identifying a UX issue within an existing product or service and developing a solution that would cater to the needs of a specific target audience.

For this project, I decided to work on the Heritage Ireland application.

Role: UX/UI Designer

Project Duration: Feb – May 2023

Tools: Figma, Google docs, Miro, Zoom, Mockup, Canva, Notion

Mentored by: Valentina Antunovic, Design Manager @Vhi

After moving to Dublin, I rekindled my love for traveling and discovered that Ireland boasts of breathtaking landscapes and unspoiled regions that are not widely known to many. Phoenix Park, Rock of Cashel, and Hill of Tara are just a few of the awe-inspiring locations that can be explored. Furthermore, the lively traditional Irish music, friendly people, and an array of pubs also make traveling to Ireland an enjoyable experience.

So the first thing I do when I travel to a new country is to download and visit its official app. Through the Heritage Ireland app, I can get a glimpse into the country’s culture, beautiful attractions, and even some essential information. This is an excellent method of planning my itinerary and gaining a deeper understanding of the place I am visiting.


Heritage Ireland is a platform where people can discover over 90 of Ireland’s most iconic heritage attractions, like the remains of historic tombs, medieval halls, the splendor of great estates.

It is managed by the Office of Public Works and its mission is to engage visitors from Ireland and abroad in order to enhance their understanding and appreciation of the heritage estate and the collections of art and artifacts it contains.

Unfortunately, when I opened the app, I felt that the homepage of Heritage Ireland lacked some crucial elements to intrigue people’s interest or motivate them to explore Ireland.

Follow this link to read the full project —>