Making simple to find Heritage Ireland attractions
This case study was written by Nunzia Terminello [mentored by Valentina Antunovic]
Overview
During my four-month mentorship at the UX Tree Programme, I undertook a self-directed case study, which involved identifying a UX issue within an existing product or service and developing a solution that would cater to the needs of a specific target audience.
For this project, I decided to work on the Heritage Ireland application.
Role: UX/UI Designer
Project Duration: Feb – May 2023
Tools: Figma, Google docs, Miro, Zoom, Mockup, Canva, Notion
Mentored by: Valentina Antunovic, Design Manager @Vhi
After moving to Dublin, I rekindled my love for traveling and discovered that Ireland boasts of breathtaking landscapes and unspoiled regions that are not widely known to many. Phoenix Park, Rock of Cashel, and Hill of Tara are just a few of the awe-inspiring locations that can be explored. Furthermore, the lively traditional Irish music, friendly people, and an array of pubs also make traveling to Ireland an enjoyable experience.
So the first thing I do when I travel to a new country is to download and visit its official app. Through the Heritage Ireland app, I can get a glimpse into the country’s culture, beautiful attractions, and even some essential information. This is an excellent method of planning my itinerary and gaining a deeper understanding of the place I am visiting.
Background
Heritage Ireland is a platform where people can discover over 90 of Ireland’s most iconic heritage attractions, like the remains of historic tombs, medieval halls, the splendor of great estates.
It is managed by the Office of Public Works and its mission is to engage visitors from Ireland and abroad in order to enhance their understanding and appreciation of the heritage estate and the collections of art and artifacts it contains.
Unfortunately, when I opened the app, I felt that the homepage of Heritage Ireland lacked some crucial elements to intrigue people’s interest or motivate them to explore Ireland.
Check out the entire “Making simple to find Heritage Ireland attractions” case study —>
Valentina
Valentina is the founder of UX Tree and a Design Manager at Vhi, with over 10 years of experience in UX. She completed her master's degree in UX at IADT in 2020. Valentina is deeply passionate about mentoring, helping junior designers grow, and is especially keen on strategy and UI design.