“In high school I loved art, I used to paint a lot  I also loved biology and statistics so I thought that visual communication study would suit me as this included all of my passions but biology. During my college, one of my core courses was UX design and since then everything gradually fell to the sidelines as I fell in love with what UX stands for in real life (UX is in everything we interact with, it’s a very broad topic however I ended up in the product and web side of things as I was fascinated with websites and the potential of that seemed very big. indeed everything is online today in one shape or form.

Before entering the UX industry, I did military service in Israel. In the scope of that I was a dental assistant for 2 years, and one year after but quickly realised it was not what I wanted to do for life, so I changed things around and went to college.”

“I was very lucky with colleagues in the places I worked in, I have a number of managers that were great inspirations and brilliant mentors. When I came to Ireland, my first job was in a design agency Ebow and that was an amazing experience as a fresh immigrant. Later, in Workhuman I was on an amazing team of designers and design managers who supported me along the way and i learned a lot from them about life and UX.