– Senior Product Designer at Swrve

I’m a Senior Product Designer that’s dedicated to achieving business and customer success and while supporting my design team. I joined UXTree in February 2023 to enhance my mentoring skills and to coach emerging UX designers, making it a rewarding experience.” 

  • Mentoring at UX Tree since February 2023
  • Based in Dublin, Ireland
Ray O'Neill


“I’m Ray and I work as a Senior Product Designer. I have been working in the design industry for +10 years now. I feel I have gained enough experience in my career that could be useful to share with someone starting out in UX.

As a Product Designer, my primary focus is on delivering successful outcomes, both for the business and for the end-user. 

Over the past decade, I have worked on a variety of projects that involve researching, defining, and designing user workflows that are both scalable and easy to use, both in B2B. I currently work at Swrve where I design elegant enterprise solutions to address complex business challenges facing enterprise marketing teams.

Top Skills

  • Product Design
  • User Research
  • Outcome-driven design

Favourite Topics

  • Design Process
  • User Research
  • Cross-functional collaboration
  • Designing for B2B products

Mentoring Skills

  • Active listening
  • Effective Communication
  • Deep design domain knowledge
  • Tailor experience to the needs of Mentees

Working experience

Swrve | Senior Product Designer

I lead the design of complex and innovative marketing solutions, ensuring that they are user- friendly, visually appealing, and aligned with the company's strategic goals

Sep 2018 -Present

The Irish Time | UX Designer

I led design of key editorial projects. I helped to grow our overall subscriber base by 50% & increased customer satisfaction with digital products.

June 2015 -June 2018
My LinkedIn
My Portfolio

What do you love the most about UX?

“I love how design can user experiences and in return improve their life in some way. I am driven to make my work more user-focused, through fostering empathy for the people they are serving. I also love solving complex problems for enterprise businesses. My approach involves bridging the deep domain knowledge of smart product people with cutting-edge technology developed by brilliant Software Engineers. This combined with user insight makes it possible to deliver great user experiences while working under technical constraints and achieving desirable business outcomes.”

What Mentees say


Daniela Wong Maa, UX/UI Designer

Ray was always very helpful and reachable. If he didn’t know something, or remember something he would come back in hours with a response.

Ray's certificates

These certificates represent the number of mentees Ray has successfully guided to completion of the UX Tree Mentorship Programme. It’s worth noting that a mentor might have fewer certificates than the total number of mentees they’ve begun mentoring, as not all mentees complete the program.

Bronze Certificate - UX Tree