– Venture consultant at Haarlem Thorn & Rose

“Good UX design affords the user the freedom to be creative with the discipline to be productive.”

  • Mentoring at UX Tree since February 2024
  • Based in Amsterdam, Netherlands
Riccardo Spina


“I have built a remarkable track record of over 25 years in the realm of digital businesses and e-commerce, positioning myself as a seasoned UX Product Design Strategist. My journey has spanned both established markets and emerging landscapes, enriching my expertise through collaborations with incubator startups and global industry leaders.

My profound insights and skills have found their niche in crafting exceptional user experiences. Catering to a diverse range of clients, from visionary incubator projects to influential global enterprises, I have consistently delivered UX strategies that resonate with users while driving product success.”

Top Skills

  • UX Research
  • Service Design
  • UI Design & Design Systems
  • Information Architecture

Favourite Topics

  • Content Strategy
  • User Stories
  • Design Thinking
  • Product Design

Mentoring Skills

  • Active listening
  • Constructive feedback
  • Design Thinking
  • Product Design Strategy

Working experience

GLG | Consultant

I provide executive strategy and consultancy for Fortune 500 and incubator companies around the world. I advise on market potential, concept validation, UX strategy and product development to serve as innovative solutions within the client's industry.

Jan 2022 -present

Lightspeed Commerce | VP Customer Experience Design

I spearheaded the management of a team that bolstered the UX of the product design amidst exponential growth driven by the acquisition of over 8 businesses. I orchestrated a comprehensive restructuring of the creative product design process and steered the expansion of a team, scaling from six to thirty-six members. This expansion included roles in visual design, copy & content, research, and UX.

2019 -2022
My Portfolio
My LinkedIn

What led you to the world of UX?

“As a mentor to venture product entrepreneurs, I provide invaluable expertise in user experience enhancement and product design finesse. My advisory role is instrumental in navigating the intricacies of UX strategy, ensuring that user-centric principles seamlessly blend with innovative product design.

What advice do you have for future mentees and UX designers?

“For future mentees diving into the world of UX design, my advice is to stay curious and embrace a mindset of continuous learning. The UX field is dynamic, with new technologies and methodologies emerging regularly. Don’t hesitate to ask questions, seek feedback, and explore beyond your comfort zone. Lastly, stay open to feedback—constructive criticism is the fuel for improvement.