Redesigning The Adverts App Search Journey
This case study was written by Emily Stolberg [mentored by Dave Jackson]
Overview
During a three-month mentorship programme at the UX Tree, I undertook a self-directed case study, which involved identifying a UX issue within an existing product or service and developing a solution that would cater to the needs of a specific target audience.
My Role: UX Designer/UX Researcher
Project length: 4 months
Background
Adverts is an Irish community-based marketplace where individuals can browse for, buy and sell new or used items online.
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Launched in 2006 by Boards.ie, Ireland’s largest community website
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Over one million registered users
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Approx. 200,000 ads placed every month
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1.2 million visits monthly
About the feature
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When searching and browsing items, the results are overwhelming due to a lack of signposting, large amounts of paid ad clutter and incomplete ads, and poor filtration options
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Logistical information (i.e. collection, payment) is unclear upfront and completed in direct messages (DMs) hidden under the ‘my profile’ page, feeling hidden from users
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Ambiguous signposting and outdated user interface (UI).
Check out the entire “Redesigning The Adverts App Search Journey” case study —>
Valentina
Valentina is the founder of UX Tree and a Design Manager at Vhi, with over 10 years of experience in UX. She completed her master's degree in UX at IADT in 2020. Valentina is deeply passionate about mentoring, helping junior designers grow, and is especially keen on strategy and UI design.