This case study was written by Emily Stolberg [mentored by Dave Jackson]

Overview

During a three-month mentorship programme at the UX Tree, I undertook a self-directed case study, which involved identifying a UX issue within an existing product or service and developing a solution that would cater to the needs of a specific target audience.

My Role: UX Designer/UX Researcher

Project length: 4 months

---

Background

Adverts is an Irish community-based marketplace where individuals can browse for, buy and sell new or used items online.

• Launched in 2006 by Boards.ie, Ireland’s largest community website

• Over one million registered users

• Approx. 200,000 ads placed every month

• 1.2 million visits monthly

About the feature

• When searching and browsing items, the results are overwhelming due to a lack of signposting, large amounts of paid ad clutter and incomplete ads, and poor filtration options

• Logistical information (i.e. collection, payment) is unclear upfront and completed in direct messages (DMs) hidden under the ‘my profile’ page, feeling hidden from users

• Ambiguous signposting and outdated user interface (UI).

 

Check out the entire “Redesigning The Adverts App Search Journey” case study —>