Redesigning the booking experience for the Aer Lingus mobile app

This case study was written by Stephen Browne [mentored by Krystal Mahon]

Overview

Aer Lingus is one of Ireland principal Air Carriers carrying up to 11.6 million passengers each year. In a very competitive market, Aer Lingus competes with a number of airlines, particularly in Europe, on price and convenience.

Background

Initial assumptions and preliminary research suggested that when booking or searching for flights, passengers will alternate between Aer Lingus and Ryanair and will choose the flight that is cheapest and most convenient with little brand loyalty. While the Aer Lingus performs quite well, there are areas for improvement.

To explore ways in which the booking process for the Mobile app could be improved so that Aer Lingus can gain a more competitive edge over its nearest competitors.

Check out the entire “Redesigning the booking experience for the Aer Lingus mobile app” case study —>