UX Tree
UX Research
Our approach to usability testing involves a carefully crafted strategy that has been proven to deliver results.
Our UX Research Strategy
Our strategy follows a rigorous seven-step process that ensures comprehensive testing and analysis. Here’s a breakdown of each step:
- Setting up testing goals: We work with our clients to identify their testing objectives and define what they hope to achieve from the testing process.
- Developing test tasks: We create test tasks that are tailored to the client’s goals and designed to simulate real-world scenarios.
- Forming test user groups: We carefully select test participants who match the client’s target audience and demographic.
- Supervising and facilitating usability tests: Our experienced team of facilitators ensures that the testing process is smooth and efficient, while also maintaining a non-intrusive presence.
- Analyzing test groups’ behavior and feedback: We use a range of tools and techniques to analyze the data gathered during the testing sessions, including heat mapping, task completion rates, and user feedback.
- Identifying issues and challenging areas: Based on the data analysis, we identify areas where the user experience can be improved and highlight any potential issues or roadblocks.
- Outlining recommendations for improvement: We provide our clients with a detailed report that outlines our findings and recommendations for improving the user experience.
During the user testing session, the participants are asked to share their thoughts and actions as they engage with the product or service. Their valuable feedback is recorded through video, which you can watch and listen to at your convenience.
Apart from providing verbal feedback, the test users also fill out a comprehensive questionnaire that captures their experiences. This allows you to gather more detailed and specific feedback on the aspects that matter to you, such as usability, functionality, and overall user experience.
It is worth noting that the test users are carefully selected to match your typical customer profile, ensuring that their feedback is relevant and actionable.
Evaluation
When evaluating a website or app, there are several factors to consider in order to determine its effectiveness. These factors may include:
- The success rate of completing specific tasks: This could include tasks such as searching for a specific item, making a purchase, or filling out a form.
- The clarity of the site or app: Is it easy to understand and navigate, or is it confusing and difficult to use?
- Navigation: Are links and buttons clear and correct, and is the path to take to complete a task easy to follow?
- The completeness of information: Is the information provided complete, or is it missing important details? Is there too much information, making it difficult to find what you need?
- The quality of help provided: Is it helpful and informative, or inadequate and unhelpful?
- Page layout: Is the page layout attractive and inviting, or does it appear cluttered and unappealing? Is the page length appropriate?
- The location of information: Is the information located where you expected to find it? Is it relevant to what you are looking for?
- Time to complete task: Is the time required to complete a task reasonable, or is it too long or too short?
- Page load time: Does the website or app load quickly, or is it slow and frustrating to use?
- Enjoyment of the experience: Did you enjoy using the website or app, or was it frustrating and unpleasant?
- Confidence in the organization: Did your experience increase or decrease your confidence in the organization behind the website or app?
- Overall satisfaction with the end result: Were you satisfied or dissatisfied with the outcome of using the website or app?
Reporting
We provide comprehensive reports that are designed to give you an in-depth understanding of user experiences. With videos featuring voice-over walk-throughs embedded into online reports, you can gain both quantitative and qualitative feedback on user experiences. Our reports range from individual user reports to overviews, summaries and trends.
Our reports allow you to gain insights into the strengths and weaknesses of your website or application usability, which can be understood at a glance. You can also use our one-click drill down feature to pinpoint which areas need improvement. Additionally, we provide detailed narratives about how users felt and what their opinions are, which can help you to identify specific areas of improvement.
Our report includes:
- Summary of main findings
- Video clips of main usability issues identified by users and rated by significance
- Positive and negative user experience issues
- Recommendations from a user’s perspective