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LukeBracken

– UX Designer at IBM | Agentic AI

“Life is all about experiences”

  • Mentoring at UX Tree since September 2026
  • Based in Dublin, Ireland
Luke Bracken

About

I’m Luke a UX Designer at IBM working on an AI agent builder called watsonx Orchestrate. I’ve been here for about 1.5 years now and absolutely love it, it is a very design focused company and working on new technologies is really interesting and challenging!

I studied Computer Science & Media Studies in Maynooth University and that is where I discovered my passion for UX. I took a HCI (human-computer interaction) module and completely fell in love with design and knew that is what I wanted to do with my career.

Once I graduated I took up a role on a graduate program with Irish consultancy Version 1 where I worked in both Digital Marketing and later Web Development. I eventually landed my first UX role at Elavon/US Bank working as a UX/UI Designer. I spent 1.5 years there working in both innovation and then more traditional digital products.

I genuinely love UX and I am really passionate about giving back to students and people looking to break into the field. I know how hard it can be having been through many many failed applications before eventually landing my UX roles. I’ve made it a clear goal to mentor and support as many people as I can, because I know without the support I received from seniors/mentors I would not have been able to make it to where I am.

I’ve already taken part in multiple career fairs at my former university, I’ve presented to students about my experience and I’ve been a guest speaker at a UX Design Institute webinar (where I also studied). My next goal is to become and official mentor and I’ve been really impressed with the UX Tree’s work!”

Top Skills

  • UX Design
  • Interaction Design
  • Agentic AI

Favourite Topics

  • Cognitive Psychology
  • Usability Testing
  • Design Thinking

Mentoring Skills

  • Active listening
  • Constructive feedback
  • Effective Communication

Working experience

IBM | UX Designer

April 2024 -Present

Elavon Europe | UX Designer

Nov 2022 -Apr 2024

My Portfolio

My LinkedIn

Why UX?

It was my first human-computer interaction module that led me to UX. Before that all my modules were very computer science focused, everything was 1s and 0s, logical and all about speed and efficiency. Whereas UX was a different side to technology, its about how psychology and design can lead to experiences for people using digital products.

I briefly worked in both digital marketing and web development, fields that are pretty adjacent to UX. But I was determined to get into UX and eventually did!

There is something extremely rewarding about designing and ideating, putting designs in front of users and seeing how they react and actually use it. It really is the psychology and human element that intrigues me the most, there is a real person at the other end and our decisions as designers effects their experience and hopefully helps them achieve what they want or need to do!

I’ve been really lucky throughout my career to work with some amazing senior designers who without a doubt helped me get to where I am, they’ve inspired me and I feel like the time is right to pass on what they thought me.”

 

What advice do you have for future mentees and UX designers?

“Never stop being curious, the best designers never stop asking questions and trying to learn more about the problems they are solving”