AnnaIssakova
– Freelance Product Designer
“Stay curious”
- Mentoring at UX Tree since September 2026
- Based in London, UK
About
“I’m a Senior Product Designer with 8+ years of experience working with startups and international teams in healthtech, fintech, compliance and SaaS. Over the years, I’ve lived and worked in different European countries and worked on digital products ranging from early-stage startups to large corporate environments like Moody’s. I decided to become a mentor because I genuinely enjoy helping junior designers and career starters gain confidence, improve their portfolios, and better understand how real product teams and design processes work in practice.”
Top Skills
- UX Design
- Interaction Design
- UI Design & Design Systems
Favourite Topics
- Heuristics Evaluation
- Responsive Web Design
- Design Thinking
Mentoring Skills
- Active listening
- CV & Portfolio Review
- Effective Communication
Working experience
One Two Dot | Senior Designer & Co-founder
⟡ Co-founded a digital design studio creating user-centered, responsive websites for international startups, small businesses, and mission-driven organizations.
⟡ Delivered high-quality digital experiences, including award-winning website recognized by CSS Winner and CSSDA.
⟡ Directed end-to-end client projects, managing stakeholder communication, design direction, developer collaboration, and delivery.
⟡ Integrated AI-assisted workflows to accelerate ideation, prototyping, and delivery across web and product design projects.
Jul 2024 -April 2026
PassFort | Senior Product Designer
⟡ Improved reporting efficiency by 40% through tailored data visualisation, actionable dashboards, and intuitive filtering for complex risk analysis.
⟡ Drove a 29% increase in Reporting feature adoption through UX improvements
⟡ Streamlined reporting exports, significantly reducing manual work for audits and stakeholder reporting.
Nov 2022 -Apr 2024
My Portfolio
My LinkedIn
Why UX?
“My educational background is in business management, but I’ve also always been drawn to creative fields. When I discovered UX design, I realized it perfectly combined the two sides of me — analytical thinking and creativity — which is what made me want to pursue it professionally. Along the way, I learned a lot through real projects, collaboration with product teams, and guidance from more experienced designers who helped shape my approach and growth in the industry.”
What advice do you have for future mentees and UX designers?
“Be patient with your growth and don’t compare your journey too much to others”