Building With Confidence: Marker Video and UX Tree
Marker Video is an Irish startup with a simple but powerful idea: brands need real, authentic video content from real customers, and creators need an easy way to share it. By 2025, they had over 10,000 creators on the platform and solid momentum.
Their next goal was clear: make it just as easy for brands to find, trust, and buy that content.
To do that well, they needed to understand their buyers properly.
How UX Tree Works
UX Tree was founded by Valentina Antunovic, a UX strategist and Design Manager with over ten years of experience leading design teams. UX Tree runs a Mentorship Programme where talented UX designers work on real projects for real companies, guided by experienced mentors throughout.
This is not a training exercise. Clients get serious, research-led UX work. Designers get real experience that actually matters, and every project has an experienced mentor making sure the quality and strategic thinking are always there.
The Team
Three people worked on this project together.
Tushar Toteja
UX Designer
Tushar led all the research and design work on the project. He spent 12 weeks getting to know Marker Video's product, their users, and their market inside out.
Pooja Menon
Mentor
Pooja has over 10 years of UX experience and has worked at HubSpot, Intercom, and Arista Networks. She mentored Tushar throughout the project, reviewing the work, sharpening the thinking, and making sure the output was to a professional standard.
Valentina Antunovic
UX Strategist and Project Lead
Valentina oversaw the project strategically, making sure the work stayed focused on business outcomes and that Marker Video was getting real value at every stage.
What We Did
Marker Video gave us one clear brief: understand the buyer journey and design an experience that makes it easier for brands to discover, trust, and buy content on the platform. Then they stepped back and let us get on with it.
Over 12 weeks, Tushar ran a full research and design process.
- A conversation with Alison Keogh, Head of Marketing at Marker Video, to understand the business goals and where they wanted to take the platform
- Four interviews with marketing professionals, including brand managers, content strategists, performance marketers, and freelancers, to understand how they find and buy content
- A survey to test and validate what we heard in those interviews
- A review of three competitor platforms to understand what was already out there and where the gaps were
- Design of over 50 screens covering the full buyer experience, from the first page a visitor sees to the dashboard they use every day
Tushar did not just redesign pages. He dug into how buyers think, what makes them trust a platform, and what would make them come back.
The result was a clear, detailed picture of what Marker Video needed to build and why.
12weeks
of research and design
50+
screens designed
5
user interviews
What We Found
Good research does more than confirm what you already think, it shows you things you had not seen yet. And that happened here.
A clear market position
The research pointed to a real gap in the market that Marker Video is well placed to own. There is no go-to platform for brands who want authentic, real-customer video at scale. That is a strong and distinctive position, and the work helped bring it into focus.
What buyers actually need before they say yes
Talking to real marketing professionals gave the team something you cannot get from assumptions: specific, honest insight into what makes a buyer trust a platform enough to sign up and spend money. Things like clear licensing, content variety, and a discovery experience that feels easy and inspiring.
Ideas the team had not thought of yet
One of the best things about deep research is that it opens up directions nobody had considered before. Tushar's presentation gave Marker Video new feature ideas and a clearer sense of where the product could go next. Alison mentioned this directly in her feedback.
What Marker Video Said
When we were first approached by UX Tree, their proposition almost seemed too good to be true.
As a startup on a shoestring, our platform most definitely needed a UX touch, so partnering with the UX Tree team came at the perfect time. When it came to briefing the team on our ideal outcome, we put one specific user-journey problem to the team, and with minimal input or time required from our side, we were simply blown away by the final result.
Tushar, the designer, took our brief and went above and beyond. It was clear that immense research, understanding and passion went into this project. Tushar presented a very clear understanding of our business model and our users, and presented us with a solution that surpassed all expectations. The presentation has since given us a lot to think about, including features that we hadn’t even considered up until this point.
We were so impressed by the team, their communication and the resulting presentation, and would strongly recommend UX Tree to any business in need of a UX touch.
Thanks, Valentina, Tushar, and team!
— Alison Keogh, Head of Marketing, Marker Video
What Happens Next
Marker Video is now moving into the build phase.
UX Tree will stay involved to support them on the UX and strategic side as they bring the work to life, making sure what gets built stays true to what the research showed and what their users need.
Work With UX Tree
At UX Tree, we eliminate the guesswork.
We partner with startups and scaling companies alike to deliver research-backed, high-fidelity design solutions that drive actual business outcomes.