This case study was written by Taylor Brady O’ Daly [mentored by Rob McLoughlin]

Overview

While Zara claims to put customers at the centre of their brand, users online have expressed difficulties and issues in the usability of Zara’s site, including some of my friends and co-workers. This prompted me to evaluate Zara’s online presence and find a way to improve their site while working within their established brand and creative direction.

38% of monthly website users access the website on a desktop (Approximately. 24 Million Users).

My Role: UX Designer/UX Researcher

Project length: 4 months

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Background

The primary objective of this project is to alleviate user frustration by strategically reducing cognitive overload and enhancing intuitiveness through clear affordances.

• The focus extends to streamlining navigation for a more efficient and satisfactory product discovery and purchasing process.

Target Audience:

• Tech-savvy, fashion-conscious individuals aged 18-55.
• Specifically addressing users unfamiliar with the ZARA website.

Check out the entire “Improved Customer Experience for the ZARA Website” case study —>