Product Strategy
Doing the work, but not driving the decisions?
AI is replacing anyone who only executes. The people who stay are the ones making decisions, not just delivering them.
Working on a real brief, you’ll:
👉 Frame decisions in revenue and risk language, not design language
👉 Build a roadmap tied to real business goals and defend every choice in it
👉 Get ahead of leadership objections before they are raised
👉 Present strategy with the confidence of someone who owns the room
💁♂️ Built for senior designers and product leads ready to move from delivery to direction.
💸 21-day money-back guarantee
Next round kick-off
June 8, 2026
Limited to 6 participants
Applications for next cohort open until
June 7, 2026
Program Fee
Next cohort price – €1,499
Standard price – €1,999
The uncomfortable truth about where Product is heading
The Shift
AI can already wireframe, generate flows, and run usability tests faster and cheaper than you.
That part of the job is not coming back.
The Advantage
The people who stay relevant are the ones who define problems, challenge briefs, and influence what gets built before it reaches execution.
The Programme
This programme teaches you to define problems, set direction, and defend your thinking at leadership level before execution ever starts.
Is this for You?
Senior to Lead
Skill level
6 weeks
Duration
3+ years
Years of Experience
4 hours/week
Commitment
Who this program is for
You deliver the work, but don’t decide what gets built
Your ideas don’t make it into the roadmap
If you are worried about where AI leaves your role in two years
If you want to be considered for Head of UX or Lead Product roles
What You’ll be able to do
Build a 12-month Product Strategy based on a real product scenario and defend every decision in it.
Prioritise work based on business impact, not opinion or whoever speaks loudest in the room.
Say no to the wrong work with evidence, not just instinct.
Connect product and design decisions directly to business goals in language leadership understands.
Get yourself into roadmap conversations instead of waiting to be handed the output of them.
From Reacting → To Shaping
Stop reacting to roadmap decisions.
Start defining direction before it’s locked in.
From Design → To Impact
Move beyond deliverables.
Tie product decisions to revenue, trade-offs, and measurable outcomes.
From Features → To Strategy
Stop debating features.
Build a clear roadmap grounded in customer value and business logic.
From Contributor → To Leader
Present strategy with confidence.
Handle tough questions. Influence decisions at the right level.
AI-Powered Product Strategy Program
How You Build Your Strategy
Every phase is built around a real product brief, not hypothetical exercises, so what you produce is something you can actually show in a job interview or leadership conversation.
By the end of this phase, you will:
✔ Define the real business problem
✔ Clarify what success means in measurable terms
✔ Identify key constraints and trade-offs
You’ll know what problem is worth solving and what is realistically possible.
What you’ll get by the end of this phase:
✔ Define a clear product vision
✔ Establish guiding principles for decision-making
✔ Align vision with business goals
You’ll leave with a clear direction that guides future product decisions.
What you’ll get by the end of this phase:
✔ Prioritise where to focus and where not to
✔ Make explicit trade-offs
✔ Identify risks and constraints early
You’ll be able to clearly explain your strategic choices and defend them.
What you’ll get by the end of this phase:
✔ Map the customer journey and friction points
✔ Define success metrics tied to outcomes
✔ Translate strategy into a practical roadmap
You’ll have a concrete plan that turns strategy into action.
What you’ll get by the end of this phase:
✔ Build a compelling strategy narrative
✔ Explain decisions using data and impact
✔ Align product, engineering, and business teams
You’ll present your strategy in a way that earns trust.
What you’ll do in this final phase:
✔ Work on a real business brief from one of our partner companies
✔ Define your product strategy independently
✔ Present your thinking to experienced stakeholders
✔ Defend your decisions under questioning
During the final week, you’ll pitch your product strategy in a setting designed to mirror real leadership reviews — and receive direct, structured feedback.
Why this matters more nowthan it did two years ago
The skills that got you hired are being commoditised. Wireframing, briefs, usability tests… AI is already doing all of it faster and cheaper.
AI is not coming for strategy. It is coming for execution.
This programme is designed for the transition already happening. You are not learning to be a better executor.
You are learning to be the person who decides what gets executed, and why.
Trusted by Teams at
“Before taking this course, I could never connect the purpose and direction of our work as UX team to any clear business or digital strategy.
Sometimes, I wasn’t really able to understand the “Why” of some projects. Usually, anything I worked on consisted of a very zoomed in view of one very specific problem but never taking into account the wider context of the overall user journey and business process’s.
Learning about KPI’s was an integral part of this course. Mapping business and UX KPI’s together, aligning to one goal. I realised if we did this for every project, it would make our digital strategy much more relevant, meaningful and achievable.
Since completing this course, I’m definitely more equipped to ask the bigger questions about how one piece of work relates to an overall strategic vision. I can take a zoomed out view of single task and identify other opportunities to drive strategic values and
I now have tools that enable me, as UX designer, to create and drive UX and business strategic alignment. I would highly recommend this course to anyone looking to level up their UX skillset and gain the confidence to navigate the UX and business strategic relationship.”
– Jane Carroll, Senior UX at Vhi Healthcare
Who will You learn from
Kevin Zamora Saenz
Product Lead at Digital Influx, working on EdTech and AI-driven products
Summary
- Experience leading product and Product strategy across early-stage and scaling teams
- Background in contract and consultancy work, collaborating closely with founders, engineers, and stakeholders
- Specialised in turning business goals, ambiguity, and constraints into clear product strategy and roadmaps
Top Skills
- Product Strategy & Roadmapping
- Product Leadership & Strategic Decision-Making
- EdTech & AI Product Design
- Translating Business Strategy into Execution
- Stakeholder Alignment & Strategic Communication
FAQs
Frequently Asked Questions
Our FAQs provide quick, easy answers to the most common questions about our products and services, helping you find the information you need without hassle
This program is for founders, product leads, and senior professionals responsible for product direction.
It’s ideal if you’re making decisions about what to build, why, and how it drives results.
Most strategy courses teach concepts.
This program trains decision-making.
You’ll work on a real business brief, take ownership of the strategy, and defend your choices in a high-level presentation setting.
The focus is on clarity, trade-offs, and business impact, not just frameworks.
In the final week, you’ll present your product strategy to the actual business behind the brief.
You’ll walk stakeholders through your thinking, explain your priorities and trade-offs, and respond to their questions in real time.
This is not a classroom exercise.
You’ll receive direct feedback from the people responsible for the product, similar to real-world strategy reviews.
The goal is to test your clarity, logic, and decision-making in a live business setting.
Yes. The program is designed for people with full-time jobs and busy schedules.
✅ Sessions are broken into short, focused blocks
✅ Regular breaks are built in to avoid overload
✅ Sessions are recorded if you can’t attend live
✅ Materials are available to review in your own time
You don’t need to do lots of extra work outside the sessions to keep up.
Yes.
Our Product Strategy program is designed to support different learning styles, energy levels, and working patterns. Sessions are structured to reduce overload, with clear goals, regular breaks, and flexible access to materials.
This program trains you to think and communicate at a decision-making level.
You’ll learn how to define clear direction, make explicit trade-offs, and connect product decisions to measurable business outcomes.
By the end, you won’t just contribute ideas, you’ll be able to lead strategic conversations, defend your reasoning under challenge, and influence stakeholders with confidence.
The result is greater credibility, stronger alignment across teams, and more influence over what actually gets built.
Yes.
You’ll receive a UX Tree certificate of completion once you finish the program.
The real value, however, is the Product strategy work you produce and your ability to explain it clearly in real-world conversations.
Absolutely.
Just fill out your details here, let us know how many instalments you want, and we’ll take care of it for you.
6 weeks, 4 hours per week, sessions are recorded if you cannot attend live.
We offer a 21-day money-back guarantee.
If you complete the first three weeks and feel the programme is not delivering what we promised, contact us and we will refund you in full.
The only thing we ask is that you engage with the material. This guarantee exists because we believe the programme works, and we want you to feel safe enough to find that out for yourself.
Secure Your spot
This cohort is limited to 6 people. Once it is full, the next round opens at €1,999.
👉 Full payment for this cohort: €1,499
👉 Three instalments: €533 per month
Not sure yet?
Every place comes with a 21-day money-back guarantee. If you complete the first two weeks and do not feel a shift in how you think, we will refund you.
To reserve your spot or ask anything before committing, book a 10-minute call below.
Discuss your payment options
Got questions?
We’re here to help! Contact us at +353871607207 or ask below.