AI Product Strategy & Engineering
Still designing products you can’t build or defend?
AI has already replaced the parts of your job that used to make you valuable. The designers who stay relevant are the ones who can set the strategy, build with AI tools, and deliver work that goes straight to development without anything getting lost.
👉 Make decisions and talk about them in language business and developers understand
👉 Build a roadmap tied to real goals and defend every choice in it, from a real project brief
👉 Learn how to use Claude Code and AI tools to build front-end prototypes from Figma
👉 Hand off a GitHub repo developers can pick up and run with immediately
💸 21-day money-back guarantee
Next round kick-off
July 27, 2026
Limited to 6 participants
Applications for next cohort open until
July 26, 2026
Program Fee
€1,499
Senior to Lead
Skill level
6 weeks
Duration
3+ years
Experience
4 hours/week
Commitment
What you will learn
Product Strategy
Define problems, set direction, and connect every product decision to a real business outcome. Learn to speak the language of leadership, challenge briefs with evidence, and get yourself into roadmap conversations instead of waiting to be handed the output.
AI Engineering & Systems Orchestration
Understand how AI systems actually work and how to use them at a professional level. Set up MCPs, work with APIs, use prompt engineering and context engineering to get consistent, high quality output. Use Claude Code and vibe coding to build front-end prototypes directly from your Figma designs without writing a single line of code.
Developer Handoff
Stop losing your designs in translation. Hand off GitHub repos with markdown context files so developers can start immediately with zero back and forth. What you design is what gets built.
Leadership Communication
Learn to talk directly to business stakeholders and developers in their own language. Present strategy with confidence, handle tough questions, and influence decisions at the level that actually matters.
What You’ll be able to do
Build a 12-month Product Strategy based on a real product scenario and defend every decision in it.
Set up and use MCPs, APIs, and AI tools the way engineers do, without becoming a developer.
Build a front-end prototype from your Figma designs using AI, without writing a single line of code.
Hand off a GitHub repo with context files so developers can start work immediately with no back and forth. No coding experience required.
Connect every design decision to a business outcome in language leadership understands.
Stay in the room where product decisions get made instead of waiting to be handed the result.
From Reacting → To Shaping
Stop reacting to roadmap decisions.
Start defining direction before it’s locked in.
From Figma → To Code
Stop handing off screens and hoping for the best. Build front-end prototypes developers can use straight away.
From Design → To Impact
Move beyond deliverables.
Tie product decisions to revenue, trade-offs, and measurable outcomes.
From Contributor → To Leader
Present strategy with confidence, handle tough questions, and influence decisions at the right level.
AI Product Strategy & Engineering
How You Build, Decide, and Deliver
Every phase is built around a real product brief, not hypothetical exercises. By the end you have a strategy you can defend in a leadership conversation and a working front-end prototype you can show in a job interview, not just slides about what you would have built.
By the end of this phase, you will:
✔ Define the real business problem
✔ Clarify what success means in measurable terms
✔ Identify key constraints and trade-offs
You’ll know what problem is worth solving and what is realistically possible.
What you’ll get by the end of this phase:
✔ Define a clear product vision
✔ Establish guiding principles for decision-making
✔ Align vision with business goals
You’ll leave with a clear direction that guides future product decisions.
What you’ll get by the end of this phase:
✔ Prioritise where to focus and where not to
✔ Make explicit trade-offs
✔ Identify risks and constraints early
You’ll be able to clearly explain your strategic choices and defend them.
What you’ll get by the end of this phase:
✔ Map the customer journey and friction points
✔ Define success metrics tied to outcomes
✔ Translate strategy into a practical roadmap
You’ll have a concrete plan that turns strategy into action.
What you’ll achieve by the end of this phase:
✔ Front-end engineering fundamentals to build high-fidelity prototypes and test ideas more effectively
✔ Systems thinking for modern product design, including APIs, MCP servers, and basic machine learning, to improve collaboration with engineering and assess technical feasibility
✔ Practical understanding of API integrations to avoid costly scaling mistakes in AI products and think more strategically about product constraints and opportunities
What you’ll get by the end of this phase:
✔ Build a compelling strategy narrative and a working vibe-coded prototype
✔ Explain decisions using data and impact
✔ Align product, engineering, and business teams
You’ll present your strategy in a way that earns trust.
What you’ll do in this final phase:
✔ Work on a real business brief from one of our partner companies
✔ Define your product strategy independently
✔ Present your thinking to experienced stakeholders
✔ Defend your decisions under questioning
During the final week, you’ll pitch your product strategy in a setting designed to mirror real leadership reviews — and receive direct, structured feedback.
Why this matters more nowthan it did two years ago
The skills that got you hired are being replaced. Wireframing, writing briefs, running usability tests. AI does all of it faster and cheaper than you.
But AI cannot decide what to build, set the strategy behind it, or deliver a front-end product that is ready for development. That is still a human job, for now.
This programme is designed for the transition that is already happening. You are not learning to be a better executor.
You are learning to be the person who sets the direction, builds with AI, and delivers work that speaks for itself.
Trusted by Teams at
“Before taking this course, I could never connect the purpose and direction of our work as UX team to any clear business or digital strategy.
Sometimes, I wasn’t really able to understand the “Why” of some projects. Usually, anything I worked on consisted of a very zoomed in view of one very specific problem but never taking into account the wider context of the overall user journey and business process’s.
Learning about KPI’s was an integral part of this course. Mapping business and UX KPI’s together, aligning to one goal. I realised if we did this for every project, it would make our digital strategy much more relevant, meaningful and achievable.
Since completing this course, I’m definitely more equipped to ask the bigger questions about how one piece of work relates to an overall strategic vision. I can take a zoomed out view of single task and identify other opportunities to drive strategic values and
I now have tools that enable me, as UX designer, to create and drive UX and business strategic alignment. I would highly recommend this course to anyone looking to level up their UX skillset and gain the confidence to navigate the UX and business strategic relationship.”
– Jane Carroll, Senior UX at Vhi Healthcare
Who will You learn from
Kevin Zamora Saenz
Product Lead at Digital Influx, working on EdTech and AI-driven products
Summary
- Experience leading product and Product strategy across early-stage and scaling teams
- Background in contract and consultancy work, collaborating closely with founders, engineers, and stakeholders
- Specialised in turning business goals, ambiguity, and constraints into clear product strategy and roadmaps
Top Skills
- Product Strategy & Roadmapping
- Product Leadership & Strategic Decision-Making
- EdTech & AI Product Design
- Translating Business Strategy into Execution
- Stakeholder Alignment & Strategic Communication
FAQs
Frequently Asked Questions
Our FAQs provide quick, easy answers to the most common questions about our products and services, helping you find the information you need without hassle
This programme is for senior UX designers and product leads who want to own both the strategy and the build. It is ideal if you are tired of being handed decisions instead of making them, want to work directly with AI tools to build real products, and need to show up in leadership conversations with more than just design deliverables.
Most strategy courses teach you frameworks and stop there. This one teaches you to make decisions, orchestrate AI systems, build with real tools, and deliver something you can show in a job interview or a leadership meeting on Monday morning.
You work on a live brief from day one. You leave with a product strategy, a working front-end prototype, and a GitHub repo you built yourself. No other strategy course for designers takes you that far.
And because you learn by doing, not by watching, the skills stick.
In the final week, you’ll present your product strategy to the actual business behind the brief.
You’ll walk stakeholders through your thinking, explain your priorities and trade-offs, and respond to their questions in real time.
This is not a classroom exercise.
You’ll receive direct feedback from the people responsible for the product, similar to real-world strategy reviews.
The goal is to test your clarity, logic, and decision-making in a live business setting.
Yes. The program is designed for people with full-time jobs and busy schedules.
✅ Sessions are broken into short, focused blocks
✅ Regular breaks are built in to avoid overload
✅ Sessions are recorded if you can’t attend live
✅ Materials are available to review in your own time
You don’t need to do lots of extra work outside the sessions to keep up.
Yes.
Our Product Strategy program is designed to support different learning styles, energy levels, and working patterns. Sessions are structured to reduce overload, with clear goals, regular breaks, and flexible access to materials.
This programme trains you to think, communicate, and deliver at a level that gets you taken seriously in leadership conversations.
You will learn to define direction, make clear trade-offs, and connect product decisions to business outcomes. You will also learn to build with AI tools so your ideas do not stop at a slide deck, they become something real that you can put in front of anyone.
By the end you will not just have a stronger voice in the room. You will have the strategy, the prototype, and the confidence to back up everything you are saying.
Yes, you will receive a UX Tree certificate of completion.
But the real thing you walk away with is a product strategy, a working front-end prototype, and a GitHub repo you built yourself using AI tools. That is what you show in a job interview or a leadership conversation, not a certificate.
Absolutely.
Just fill out your details here, let us know how many instalments you want, and we’ll take care of it for you.
6 weeks, 4 hours per week, sessions are recorded if you cannot attend live.
We offer a 21-day money-back guarantee.
If you complete the first three weeks and feel the programme is not delivering what we promised, contact us and we will refund you in full.
The only thing we ask is that you engage with the material. This guarantee exists because we believe the programme works, and we want you to feel safe enough to find that out for yourself.
Secure Your spot
This cohort is limited to 6 people.
👉 Full payment for this cohort: €1,499
👉 Three instalments: €533 per month
Not sure yet?
Every place comes with a 21-day money-back guarantee. If you complete the first two weeks and do not feel a shift in how you think, we will refund you.
To reserve your spot or ask anything before committing, book a 10-minute call below.
Discuss your payment options
Got questions?
We’re here to help! Contact us at +353871607207 or ask below.