Client: SAP UX Team
Location: SAP St. Leon-Rot Office, Germany
Facilitators: Valentina Antunovic & Riccardo Spina, UX Tree

In November 2024, UX Tree had the privilege of delivering a tailored three-day workshop for SAP’s UX Team at their St. Leon-Rot headquarters in Germany. The workshop addressed critical themes such as AI integration, the evolution of UX design, and enhancing cross-functional collaboration.

This session brought together a dynamic group of designers, developers and product managers, uniting them to tackle key challenges, share insights, and explore practical strategies for elevating their design processes. The workshop underscores UX Tree’s commitment to empowering teams in large, complex organisations to achieve their full potential through strategic design thinking.

Workshop Goals

• Equip SAP’s UX Team with actionable strategies for integrating AI into their workflows.
• Explore the future trajectory of UX design and its implications for enterprise applications.
• Address team challenges in collaboration, communication, and stakeholder alignment.

Workshop Highlights

Day 1: Foundations of AI in UX

• AI Tools for Stakeholder Management: Practical applications of tools like ChatGPT and Perplexity for creating compelling user stories, establishing context, and aligning stakeholders.
• Future of UX Design: Conversations around the evolving role of designers, accountability in AI-driven processes, and the enduring value of human-centred design.
• Enterprise UX Challenges: Explored the complexities of contextualising AI for large-scale systems and the importance of integrating stakeholder perspectives early in the process.

Day 2: Ethical and Practical Considerations in AI

• Ethics in AI: Addressed pressing questions on accountability, fairness, and trust in AI, as well as the societal impact of growing reliance on these tools.
• Challenges and Opportunities: Discussed the risks of AI-generated content, the hype around AI integration, and its potential to automate repetitive tasks while preserving the creative role of designers.
• Future Applications: Envisioned AI-powered solutions for personalised user experiences, enhanced ideation processes, and automation of mundane tasks to free up creative capacity.

Day 3: Enhancing Processes and Collaboration

• Streamlining Processes: Identified inefficiencies in workflow management, highlighting the need for better documentation and structured handovers.
• Collaboration Challenges: Discussed gaps in communication between UX, developers, and business stakeholders, emphasising the importance of aligning goals and reducing siloed workflows.
• Team Empowerment: Encouraged the team to adopt practices such as design critiques, collaborative workshops, and user-centred testing to enhance their overall impact and efficiency.

Key Takeaways

• Harnessing AI Tools: SAP’s team gained valuable insights into how AI can enhance ideation, storytelling, and user-centric design.
• Ethical Frameworks for AI: The workshop laid the groundwork for addressing trust, accountability, and fairness in AI applications.
• Streamlined Collaboration: Participants walked away with actionable strategies to improve workflows, enhance cross-team communication, and align stakeholders more effectively.

Impact & Feedback

The workshop was met with enthusiastic participation and engagement from SAP’s UX Team. Attendees appreciated the opportunity to explore relevant challenges, exchange ideas, and learn new approaches to advance their practice.

As one SAP team member shared on LinkedIn:

“Driven for the first 3 days by Valentina Antunovic and Riccardo Spina UX Tree’s workshop on AI, UX and stakeholder management topics, we embraced the opportunity to learn and grow as a team with vivid discussions and insights. I feel very fortunate and thankful to be part of such a wonderful group, and to have the opportunity to meet them in this kind of setup.”

This session reinforced SAP’s commitment to innovation and collaboration, ensuring their UX Team is well-positioned to tackle the future of enterprise design.

 

The workshop with SAP’s UX Team showcased the power of combining AI, strategic design thinking, and collaborative processes to drive impactful outcomes. UX Tree’s tailored approach empowered the team to address challenges, embrace innovation, and elevate their design practices.

This partnership highlights UX Tree’s expertise in delivering results for leading global organisations. We are excited to support other companies in navigating the evolving landscape of UX design and AI.

 

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