JessSegura
– Product Designer at Global Media Ltd.
“There is always space to learn and grow as a teacher and a student”
- Mentoring at UX Tree since February 2025
- Based in London, UK
About
“I’m Jess (she/them), a Canadian-Colombian product designer with over 8 years of experience in industries like music, audio interfaces, CRM tools, UX research, and copywriting. My career has taken me from tech startups to media conglomerates, where I’ve been hands-on in creating accessible, innovative experiences that truly resonate with users.
My design approach is self-taught and empathy-driven, but what has shaped me most are the personal challenges I’ve navigated—living with mental illness, chronic pain, and undiagnosed ADHD. These experiences have given me a unique perspective, allowing me to turn adversity into creative solutions while ensuring empathy and accessibility are at the heart of everything I design.
In 2023, I made the life-changing decision to move from Montréal to London, UK, with my Korean rescue dog, Archie, and it’s opened the door to incredible opportunities. Since then, I’ve worked on projects that combine my passion for tech innovation, quirky illustration, and user-centred design. Whether I’m building music tech interfaces or crafting CRM tools that people actually enjoy using, I focus on creating designs that go beyond functionality to make a real impact.
Mentorship feels like the next natural step for me, and it’s become one of my personal growth goals. I’ve always believed design is a collaborative process, and mentoring offers a fantastic way to share what I’ve learned while staying inspired by fresh perspectives. I know firsthand the value of having someone who understands your challenges and can guide you with empathy. I’m excited to help emerging designers build confidence, tackle real-world problems, and create products that truly resonate—just as I’ve been fortunate enough to do in my own career.
While this isn’t my first mentorship opportunity, I’m currently waiting to be matched for an 8-week program through Out in Tech, a mentorship program for queer youth aged 17 to 24. Although I’m eager to mentor youth, I’m equally excited to work with career transitioners—those looking to break into or grow within UX design. I’ve been accepted as a mentor for the last two cohorts but haven’t yet been matched with a product designer, as most mentees are seeking engineering mentors. That’s why this opportunity excites me—working with UX professionals who are upskilling, transitioning into UX, or growing from junior roles is where I feel I can offer the most value.”
Top Skills
- Design Thinking
- Wireframing & Prototyping
- Effective Communication
Favourite Topics
- Accessibility & Inclusivity
- Mobile UX Design
- Responsive Web Design
Mentoring Skills
- CV & Portfolio review
- Listening & Communication
- Constructive feedback
Working experience
Global Media Ltd. | Product Designer
May 2023 -Present
JSD | Freelance Product Designer
- Delivered end-to-end Product and UX/UI Design solutions for mobile and web applications (iOS and Android).
- Crafted UX Copywriting and conducted User Research to inform data-driven design solutions.
- Designed and developed Branding Style Guides, Design Systems, and components to ensure consistency.
- Created Creative Direction, including web design, app concepts, and presentation design for pitch decks.
Jan 2020 -Present
Why UX?
“When I first entered the workforce full-time at 17, I was working in the restaurant and bar industry, primarily in tourist areas. Being trilingual, and working in a tip-based economy, I was able to leverage my language skills to maximise my earnings, which allowed me to pay for university. After working hard to save enough for a semester, I was accepted to Ryerson University (now called Toronto Metropolitan University) and moved to Toronto to pursue a degree in Communications.
However, life threw me a curveball—I was involved in a bad bike accident, tearing my ACL and the ligaments in my knee. This meant I had to step away from the physically demanding restaurant industry, which was my primary means of earning income. This led me to my first tech start-up, Just-Eat Canada. It was a natural transition for me, blending my restaurant experience with technology. As someone with ADHD, I thrived on the dopamine rush that came from providing exceptional customer service, and within a few months, I was promoted to a team lead role.
At Just-Eat, I gained a unique perspective on the product development journey. As the customer support advocate, I frequently brought real-life user insights and direct feedback to the product team, helping to inform feature updates and communication strategies with our headquarters in the UK. This experience opened my eyes to the world of product development, and from that moment, I knew I wanted to be a part of it. Every role I took after that was a deliberate step towards joining a product team.
Initially, I thought product management was my path, so I pursued a Product Management certification and landed my first role as an associate product manager at LANDR. However, it was during this time that I discovered my true passion lay in product design. I was more drawn to user research, crafting user experiences, and making interfaces not only functional but beautiful. That’s when I pivoted fully into UX design, and I haven’t looked back since.
Who helped me along the way?
A few ADPlist mentors and colleagues played a pivotal role, from product managers who showed me the ropes, to designers who encouraged me to dive deeper into the design side of things and encouraged me to keep going. These people helped shape my understanding of the industry, and I’m forever grateful for their guidance.“
What advice do you have for future mentees and UX designers?
Don’t be afraid to pivot when you discover something you’re passionate about. Especially if it’s moving on from something you wanted so badly at first, only to quickly learn it’s not for you.
It’s okay to make mistakes, and it’s ok if your path isn’t linear—mine certainly wasn’t!
Surround yourself with people who encourage you to try new things and seek opportunities where you can learn and grow. Most importantly, stay curious and keep experimenting. UX design is about problem-solving, and every challenge you face is an opportunity to craft something that makes people’s lives easier or more enjoyable.
Oh and, the biggest one is KNOW YOUR WORTH! Always keep an eye on the market and earning wages in your area.”